Disney Retail

Exploring how the synergies between Disney, ABC and ESPN can be expressed on Main Street, for Michael Eisner

After The Walt Disney Company acquired ABC and ESPN, JMA was commissioned to prepare alternative business and design concepts exploring symbiosis between the companies, helping the company connect disparate business components. The studies addressed e-commerce, Disney stores and entertainment concepts.

Entertainment-retail concepts emphasized the development of experiential venues mixing traditional retail, entertainment and food and beverage components and integrating a variety of proprietary Disney / ABC / ESPN properties.