202 N. Rodeo Drive, Beverly Hills, California
A six thousand square foot luxury goods boutique on Rodeo Drive in Beverley for Garrard & Company. Garrard had been the Crown Jeweller to the monarchs of England for 164 years at the time the store opened.
Since 1998 Jordan Mozer & Associates has provided design services for Asprey & Garrard, the British purveyor of luxury goods that has, for nearly three centuries, fashioned crowns, leather goods and jewelry for queens, counts and sultans.
Through two decades of service, JMA completed designs for various incarnations of the brands located in the world’s most prestigious retail districts: Bond Street in London and Rodeo Drive in Beverly Hills. JMA also produced designs for two other New York City stores, one on 5th Avenue and one in the Plaza Hotel.
At the turn of the millennium, JMA finished its renovation of Asprey & Garrard’s Mayfair flagship on New Bond Street in London. JMA was later selected to design and construct Garrard & Company’s six thousand square foot luxury boutique on Rodeo Drive.
When doors opened at Rodeo Drive in 2007, our clients had been in service as Crown Jeweller to the British monarchy––by royal appointment––for 164 years, distinguishing the luxury retailer as the longest-serving jeweler in the world.
Our designs for Garrard on Rodeo were developed with an eye to the future, and a nod toward Garrard’s centuries-long history of innovative designs tempered by tradition. JMA transformed a bare shell of a retail space into a world class retail experience worthy of the House of Garrard’s legacy of old world skill, artisanship and otherworldly luxury.
The interior build-out of Garrard on Rodeo employed local contractors under JMA’s management. Wall displays, vitrines, free-standing display cabinets, and lighting components were designed and fabricated by JMA, as well as the iconic red awnings specially-made for the boutique’s exterior.
Interior Facade study for a House of Gerrard
at the Plaza Hotel, New York, New York
Credits
Architect / Interior Design: Jordan Mozer & Associates, Ltd
Lighting Design: Jordan Mozer & Associates, Ltd
Furniture Design: Jordan Mozer & Associates, Ltd
Product Manufacturing and Management: Mozer Studios
Team leaders: Jordan Mozer and Jeff Carloss
Photography: Mark Bernhard